Why Organic?

“Organic is not an inspiration, it’s a choice of life. Nature is a pure balance, which we all need to protect. Profit above respect is man at his ignorant best.”

The perfect pair of blue jeans is the single most important item in your wardrobe so it’s important we get it right. It all starts with the right cotton.

The World’s “Dirtiest” Crop

Cotton is considered the world’s ‘dirtiest’ crop due to its hefty use of pesticides, dangerous to both human and animal health. The insecticides used in cotton farming not only contaminate the soil used to grow the crop but also the surrounding air and water sources used by local communities and wildlife.

#DidYouKnow over 1 million people are hospitalised every year because of direct contact with harmful pesticides used in conventional cotton farming?

The global demand for the production of non-organic cotton releases huge amount of greenhouse gas into our atmosphere, contributing to the increasing CO2 emissions and causing real threats to the planet. #ThereIsNoPlanetB


A recent conclusion made by the WHO (World Health Organization) announced the harmful effect on the bee population from toxic pesticides and artificial fertilisers used in cotton farming, something they had previously denied.


Bees are important as they pollinate our crops, but around the world many types of bees are in decline, if not extinct. Unfortunately, bees don’t know a good flower to a toxic one.

Bees aren’t the only ones in danger; the ability of the worm to reproduce is also irreversibly damaged by the pesticides. Worms are crucial in maintaining the top soil, a catalyst for strong and healthy growth of the crop.

 Cartoons by our much missed friend Mr. Snit 

7,600 Litres of Water

Yes, it takes this much water to make your favourite pair of jeans. That includes the whole supply chain from growing the cotton to production. It doesn’t consider the water you use to wash your jeans over time but that’s down to you.

70% of our planet is covered in water, but only 3% is freshwater and only a third of that is available for us to use. Over a billion people don’t have access to freshwater, and even more suffer from inadequate sanitation, causing death to millions. Yet we don’t really question the phenomenal amount of water used in conventional cotton production.

What is Organic Cotton?

Organic Cotton is fibre extracted from the humble cotton plant grown using natural fertilisers and pesticides. This is a natural fibre which is very soft to touch, absorbent and breathable. Cotton is one of the most used fibres in the fashion industry due to its consumer friendly reputation.

Why is it more sustainable than conventional cotton?

Organic cotton is almost identical to conventional cotton in the way it looks and feels. We see the major differences in the way it is grown. Most notably, organic cotton is free from the toxic pesticides and harmful fertilisers that are used to protect and grow the plant. Instead, organic fertilizers and pesticides are used. It also produces 46% less CO2 emissions compared to conventional cotton.

This kind of farming has numerous benefits for the land, local communities and consumers. First of all, growing organically improves the quality of the soil and the wildlife needed to keep the land fertile. It also protects local water systems that can be contaminated by the harmful chemicals used in conventional cotton farming, as well as the farmers and pickers who are affected by the toxicity of the artificial pesticides.

At Monkee Genes we don’t want to mess with nature, we want to work with it which is why all of our production is now organic.

No Blood, No Sweat, No Tears.